An innovative 'Pitch to Quit' digital quit smoking campaign was delivered by the Gippsland Primary Health Network in partnership with the Latrobe Health Assembly, Victorian Government and Quit Victoria. Local communities were invited to pitch creative ideas to encourage the community to go smoke free.

A video ad highlighting the cost of smoking paid for in time has won the Latrobe Valley's Pitch to Quit competition. 'It's Time' was created by Brett Tippet and his team from Spectrum Productions and was one of five finalists who produced creative and innovative campaign ideas to encourage the Latrobe community to go smoke-free.

The winning idea, 'It’s Time', will be used by Quit Victoria in a digital quit-smoking campaign to be rolled out across Victoria in July.

For more information visit the Pitch to Quit Facebook page or the Pitch to Quit website.


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