Marking the start of National Mental Health Week, the 'It’s time to talk about mental health' digital and social campaign launched on the Better Health Channel October 6. The campaign features people from across Victoria sharing their experiences of mental illness, in the hope it will encourage all of us to reflect on our own stories.

Four video stories feature on the Better Health Channel – time to talk campaign page. They are:

You can support the campaign by sharing the videos with your stakeholders and staff, retweeting posts from DHHS or Better Health Channel on Twitter, writing a message to your staff or putting up links on your intranet.

To aid this, please find below a communications toolkit and more information on each of these videos with links to where the videos will be housed and high-quality social media tiles. An email signature is also available, which you and your staff are welcome to share and use. Please forward these to your digital and internal communications teams as appropriate.

We will be sharing the stories of more Victorians in the coming months. Each video will be added to the communications toolkit with a biography, themes and proposed social posts, as well links to the video and social media tiles.

Key messages

  • Mental ill-health is something which affects all of us.
  • Every year, one in five Victorians experiences a mental illness and one in two of us will experience mental health illness in our lifetime.
  • As a community we must do more to help support people living with mental health challenges.
  • Now is the time to talk openly about mental health.
  • It’s time to talk about Mental Health features Victorians sharing their powerful experiences in the hope it will encourage all of us to reflect on our own stories.
  • You can find out more about the campaign, and resources if you need support at
  • Use the hashtag #timetotalkvic to get involved in the conversation on social media or go to the Better Health Channel to find more information and resources.

Key facts and dates

  • One in five people will experience mental illness this year alone.
  • One in two will experience a mental health problem in their lifetime
  • About half of the people who need help will suffer in silence and receive no treatment.
  • Poor mental health can increase the likelihood of self-harm and suicide.
  • Tragically, up to one in ten people experiencing mental illness take their own lives.
    • In 2018, Victoria lost almost 600 people to suicide.
    • That is more than double the number of lives lost on our roads.
  • Suicide is now the leading cause of death for people between the ages of 15 and 44 in Australia.
  • Every suicide has a profound impact on family, friends and communities.
  • October is mental health month
  • In Victoria, Mental Health Week is held Saturday 5 October 2019 to Friday 11 October 2019.
  • World Mental Health Day is held on 10 October 2019
  • The Royal Commission into Victoria’s Mental Health System is expected to deliver its interim report in November.

Assets and resources

Social media, email signature and video links are available via the links below.

Video links (extended cut)

Video links (short)