Spread the word, not the flu!

Learn more about how your organisation can help promote flu vaccination using communication and campaign resources from the Department of Health and Human Services. This page includes resources to promote flu prevention and vaccination messages.

The Department of Health and Human Services seasonal flu vaccination campaign materials are available to assist partners in communicating about the importance of vaccination. This digital toolkit includes sample social media and newsletter content, graphics, web assets, and media prep material. This material is downloadable, shareable, and some of the material is customisable.

General practitioners, local councils, pharmacists, hospitals, health organisations and community and youth organisations concerned with the health and wellbeing of all Victorians are invited to use, adapt and share the resources to promote flu prevention and vaccination messages. Spread the word, not the flu!

Messages to share

The following sample outreach messages can be used to spread the word in your organisation's newsletter, website, or partner networks.

  • Key messages – Include these in any communications being sent out about the flu. One document focuses on the flu itself, the other on flu immunisation.
  • Newsletter articles for print or online – Use these as a base for email, web-based and print newsletters. Consider submitting articles to library newsletters, church noticeboards, sporting clubs and other popular local venues.
  • Media release - Use this for any media releases your organisation may issue.

Social media images and messages

Share the flu vaccination images and messages below online or on social media. Click the links below to download a full list of social media messages and social media images to share throughout the season.

And remember, join the conversation on social media with the hashtag #FightFlu.

  • Suggested social media posts – Adapt these to suit your organisation and social media channels and use them with the social images provided below.
  • Social media image pack
  • Social media gifs

Are you helping fight flu?

Are you in the flu fighting business. Share your own flu fighting photos on social media. Here’s how:

  1. Take a photo demonstrating your work as a flu fighter.
  2. Post this image with a message about how you fight flu on social media.
  3. Be sure to include the hashtag #FightFlu and tag @VicGovDHHS in your post.

Download the social media collateral


The following videos and short animations help share some of our most important messages about the flu and help to answer common questions many people have about the flu and the flu vaccination. A few of the animations also have their own GIFs as well. 


The following print-ready material may be downloaded, copied, and distributed without alteration free of charge.

Free printed copies of the posters can be ordered from the immunisation resources ordering form. Complete your order with delivery details, click on the 'submit' button and wait for your receipt number. Please allow up to 5 working days for delivery.

Download and print any of the A3 campaign posters and display them in receptions, waiting rooms or anywhere they can be seen.

  • General - A3 poster
  • Female students - A3 poster
  • Men - A3 poster
  • Middle aged men - A3 poster
  • Women - A3 poster
  • Young men - A3 poster
  • Young men 2 - A3 poster

Other posters for download and print:

  • Washing hands poster
  • Cover your cough or sneeze poster
  • Soapy Heroes poster

Translated materials

Our campaign posters have also been translated into several community languages. You can find these for download and print on the Health Translations website.

Tips for promoting the message

Time the release of your message

Consider what events are planned over flu season and plan the distribution of your messages to coincide with them. For example, if a council immunisation session is scheduled this will help with your pitch to local media.

Localise your message

Use your local knowledge to make your messages more meaningful to your audience. Also, think about using a range of community leaders as spokespeople.

Recruit your colleagues

Consider who else in your organisation can help you so you can work together to avoid duplication of effort to get the best community outcome.

Consider local languages

Think about targeting groups that are vulnerable, particularly CALD communities. For example, if you have a large Chinese speaking population, get materials translated and included into Chinese publications. Note, the consent cards contain translated information regarding the disease and the vaccine.

Repeat, repeat, repeat

Lastly, don’t worry about repeating messages. The best messages are simple and repeated again and again. The average number of times a person needs to hear a message to recall it is 3-5 times. So say it, then say it again.