Key messages

  • The Victorian Healthy Eating Enterprise promotes a vibrant healthy eating culture across Victoria.
  • It is built on a partnership and collaborative approach.
  • The state government is working with local government, business, industry, education, health professionals and communities.

The vision of the Victorian Healthy Eating Enterprise (VHEE) is to improve the health and wellbeing of Victorians through food and it provides a coordinated platform to support healthy eating and promote access to nutritious food.

Objectives of the VHEE

The objectives of the VHEE, as outlined in the Healthy Food Charter, are to:

  • promote consumption of fresh fruit and vegetables
  • reduce consumption of energy-dense and nutrient-poor food and drinks
  • reduce consumption of salt and saturated and trans fats
  • improve breastfeeding rates and maternal and infant nutrition
  • increase the proportion of children and adults in the healthy weight range
  • promote enjoyment of healthy foods
  • improve access to nutritious food.

Initiatives - statewide and local

The VHEE includes statewide and local initiatives to meet the objectives of the Healthy Food Charter. Overall, these initiatives support improved access to healthy food and provide Victorians with knowledge and skills on how to make healthy food and drink choices.

The initiatives include:

  • Achievement Program
  • Healthy Eating Advisory Service
  • Healthy Choices Guidelines
  • Healthy Food Connect
  • School Canteens and Other School Food Services Policy
  • Victorian Aboriginal Nutrition and Physical Activity Strategy
  • Jamie’s Ministry of Food Victoria (ceased June 2014)
  • Health Champions (ceased June 2014)
  • Fresh Food Recovery (ceased June 2014)
  • Healthy Eating and Food Literacy in Secondary Schools (ceased June 2014)
Diagram shows the Victorian Healthy Eating Enterprise and how it provides a coordinated platform to support healthy eating and promote access to nutritious food.

Contact details